David James Ford (formerly known as Dav Ford, born on May 16 1978 in Dartford, Kent) is a British singer-songwriter, currently living in Eastbourne, East Sussex. He first achieved prominence with the indie rock group Easyworld, who released an independent mini-album, ...Better Ways to Self Destruct and two full-length albums on Jive Records before disbanding in 2004.Ford branched into a solo career soon after, and has become known both for the sheer passion he puts into his songs, but also for being a master at the layered/looping effect he brings to many of his songs. He now has a large following having released two albums and toured extensively in the UK and US.